{
  "name": "RÔDA",
  "edition": "RÔDA · Brand master",
  "logo": "RÔDA: geometria original com circunflexo separado",
  "world": "Ao teu ritmo",
  "company": "Local car rental business in São Tomé, São Tomé and Príncipe",
  "website": "https://rodastp.com/",
  "positioning": "Liberdade para descobrir São Tomé ao teu ritmo, com gente com quem contar.",
  "promise": "A tua viagem. Gente com quem contar.",
  "signature": "bon voyage",
  "palette": {
    "green": "#153D27",
    "cream": "#F7F5EC",
    "lime": "#D4F45B",
    "blue": "#2467E8",
    "black": "#000000",
    "white": "#FFFFFF"
  },
  "typeface": {
    "primary": "Space Grotesk",
    "weights": [
      400,
      500,
      700
    ],
    "secondary": "Newsreader Italic 400 for the editorial bon voyage signature and expressive editorial accents; Newsreader regular optional."
  },
  "constraints": [
    "Make car rental unmistakable",
    "Use real fleet imagery for vehicle posts",
    "No invented reviews, ratings, prices or service guarantees",
    "Use blue sparingly; primary CTAs lime",
    "Prototype is not integrated booking functionality"
  ],
  "asset_backgrounds": "Solid square canvases, sharp corners, no circular or rounded badges. Transparent outline masters retained in logos/transparent for professional composition.",
  "signature_typography": {
    "editorial": {
      "family": "Newsreader",
      "style": "Italic",
      "weight": 400,
      "letter_spacing": "normal",
      "text": "bon voyage"
    },
    "logo_lockup": {
      "family": "Space Grotesk",
      "style": "Regular",
      "weight": 400,
      "tracking_in_source": "2 units at 21-unit type size (~0.095238em)",
      "usage": "Use supplied outlined lockup; do not recompose or substitute font."
    }
  }
}